Real alternative history territory here, but one path possible path is that it still have been attractive enough to port to the VAX, and we'd have ended up in roughly same place. Lots of handwaving and assumptions, of course.
I'm not sure Unix failing to take off would have been bad. It would certainly be a different world.
Second, the VAX grew from the PDP-11 as a 32-bit addressing extension. So porting from the PDP-11 to the VAX is rather natural and easy. In contrast, the PDP-10 is rather different from both the PDP-11 and VAX. Programs written in assembly language will not port over. If Bell labs would have developed a C language for the PDP-10, I wager it would have looked different and not have become popular in an 8-bit byte world.
https://linfo.org/pdp-7.html#:~:text=The%20PDP-7%20was%20a%2....
Also. Steve Jobs lives…..