It's not a given that a "Unix" on a PDP-10 would have taken off like the PDP-11 version did. I believe the success of Unix was partially because it ran on an inexpensive and wildly popular mini.

Even as a PDP-10 fan, I have to admit that the PDP-10 was not exactly the wave of the future during the 1970s. It had a decent niche and a steadfast following, but sooner or later it would have disappeared in favor of 8-bit byte addressed computers.