>Sneaky Apple marketing considering (afaict) Windows was already outselling OS/2 even before the 1990 launch of Windows 3.0.
Yeah, but OS/2 was the heir apparent and what serious people used (well, they were all planning to, one day). Comparing themselves to OS/2 (and thus IBM, the object of all of Apple’s ire) would have been perceived as giving themselves an air of legitimacy in 1990.
Sure, a bunch of people are running that toy “not even an OS” Windows. Half of ‘em are probably on clones!
This was in the era of windows/286 and windows/386 where you’d get an app like Pagemaker that was shipped with basically a windows runtime that wrapped and booted one application.
Yeah, but OS/2 was the heir apparent and what serious people used (well, they were all planning to, one day). Comparing themselves to OS/2 (and thus IBM, the object of all of Apple’s ire) would have been perceived as giving themselves an air of legitimacy in 1990.
Sure, a bunch of people are running that toy “not even an OS” Windows. Half of ‘em are probably on clones!
That attitude changed really rapidly.