But that passage doesn't refer to the original Mac. It describes notions that started becoming commonplace around 2000, and the end of that paragraph specifically differentiates them from the Mac Classic era.
About the argument in general, the false premise would be that the set of things which "actually matter" applies universally. It's not a question of what exactly matters, but _to whom_. There are different types of users, and the pretense of always knowing what's good for all of them better than those users themselves is certainly not unique to one person's approach... even if Jobs' personality could make it appear as if he had it worse than most others in the industry.
About the argument in general, the false premise would be that the set of things which "actually matter" applies universally. It's not a question of what exactly matters, but _to whom_. There are different types of users, and the pretense of always knowing what's good for all of them better than those users themselves is certainly not unique to one person's approach... even if Jobs' personality could make it appear as if he had it worse than most others in the industry.