In 1999/2000 I was working on one of the first legal music download/streaming services. Peter Gabriel was 50% owner. We had PG go to the labels one-by-one and persuade them to come onboard, which was a lot of work as no-one was doing legal online music at that point and all the technology was half-baked. He had an uphill struggle.

About a week after every meeting with PG we'd get a call from each label saying "You won't believe who just came through here? Apple! They're selling us on the same thing as you guys."

This was when the first iPod was secretly in development. And we know how this story ends :D